SO Awards is an annual photography competition organised by DuPho (professional organisation for photographers). The aim of the award is to create a platform for the 20 nominated photographers, to offer them visibility and to introduce them to a new network. The ultimate goal is to generate better circumstances for the long-term career of professional photographers.
The visual identity creates a podium for the photography. The dynamic identity has multiple uses. It screams for attention when needed, while it sometimes just functions as a background to draw the attention to the photography. This is reflected in the many animated campaign components that play with bold typography making place for the images.